Yuanli Lengjing Games Privacy Policy
Yuanli Lengjing Games (Yuanli Lengjing) Privacy Policy

Last updated Jan 7, 2019


Thank you for reading our Privacy Policy. We are the developers of Army Men Strike (“we” or “us”), who are dedicated to optimizing our products and services as well as protecting the privacy rights of our users ("users", “user” or “you”). This Privacy Policy ("Policy") has been crafted to inform users as to the ways we collect, store, use, and process the information users provide during the use of any of our games or applications ("Services"), it also describes your rights and available choices regarding your personal data.

"Personal information" is defined as any information that specifically identifies an individual (such as your name, address, telephone number, mobile number, email address, or other account number), and other information about that individual, when directly linked to personally identifiable information.

Our primary objective in collecting users’ information is to provide and enhance the Service and to enable users to easily navigate and enjoy the Service. By using our Service and providing us with information, you agree to be bound by this Policy.

We reserve the right to amend the Privacy Policy from time to time, and we encourage you to consult the Policy regularly for the latest version.

Information Collection and Purposes

The information we collect and the purpose of the collection and processing are spelled out as following. Where processing is not necessary for the performance of the Service, your consent to such processing will be requested. Controller in the sense of the General Data Protection Regulation (GDPR) and other applicable laws with a data protection nature regarding our online and mobile game applications including, but not limited to, “Army Men Strike”, is Beijing Yuanli Lengjing Technology Co., Ltd. You are entitled by the privacy laws of your jurisdiction with the right to object to any type of processing by “heaventreestudio@gmail.com” as indicated below.

From time to time we may change the information requested upon registration or with respect to certain features or services, so this may not be a complete list.

Information You Voluntarily Provide:

      Login Information.If you log in to our Services using social network accounts, such as Facebook, Google, Apple Game Center (“Social Networks”), we may collect personal information you authorized the Social Networks to share with us to sign up for our Services. Exactly what information we receive from the Social Networks may vary due to your privacy settings on such Social Network, but it would typically include your basic public profile information such as

      - Username

      - Profile picture

      - Your friends playing the same Game

      - Information you have permitted the Social Networks to share with us

      - Information you have made public on the Social Networks

Please be aware that such Social Networks are governed by their own privacy policies, terms and end-user agreements (Facebook: https://www.facebook.com/about/privacy; Google Play: https://play.google.com/about/privacy-security-deception; Apple Game Center: https://www.apple.com/legal/internet-services/itunes/gamecenter/). We are not responsible for and have no control over, the sharing practices or policies of the third parties that operate those sites.

We collect and process the login information for the purpose of creating your account in our Services per your request. We consider the login information as necessary for the performance of our Services, in line with art. 6.1(b) of the GDPR.

      Any information you submit to our support team.

We collect and process the information you submit to our support team to provide technical support, customer service support per your request so as to ensure you the continued smooth operation of our Services. We consider such information as necessary for the performance of our customer service, in line with art. 6.1(b) of the GDPR.

Information We Automatically Collect:

      Internet Protocol (IP) address and country or city-level geographic location based on the IP address.

      We will not collect your precise location data unless you give us the permission to access the location of your device.

      Device Information.We may collect the information of your device type, producer, operating system, language or other technical data for checking the device compatibility with our Services. We may also collect device identifiers, such as the universally unique identifier (UUID) as well as Advertising IDs. The device identifier help you log in faster and enhance your navigation through the Service. Some features of the Services may not function properly if use or availability of device identifiers is impaired or disabled.

We collect and process the IP address information, broad geographic location information and device information to improve our games and services and to make our Services compatible with your device. We see such collection and processing as the pursuit of our legitimate interests, in line with art. 6.1(f) of the GDPR.

      In-game Information.

      - In-game profile ID

      - Your access, participation, performance and achievements in the Services

      - The chat log and message you communicated or posed in the Services

      - Purchase or transaction record in the Services but no billing information

      - Log information, such as the date and time of your visit, game metrics and usage data, and other standard server log information.

We collect and process the in-game information to keep the record of your account and to enhance the functionality of our Services. We see such collection and processing as the pursuit of our legitimate interests, in line with art. 6.1(f) of the GDPR.

      Information collected to prevent cheating and unauthorized use.To detect cheating or unauthorized and malicious programs, when you use our Service, we may access, collect, monitor, information relating to purchase and transaction history, in-game performance, modifications related to our game functions, files or processes that enable or facilitate cheating, unfair advantage or hacking of the games or Service. If unauthorized or malicious programs are detected, we will send the user a “Cease and Desist Letter” via in-game mail.

We collect and process such information to investigate or prevent cheating, unauthorized use, suspected fraud, infringement or other misconduct in any of our Services. We see such collection and processing as the pursuit of our legitimate interest, in line with art. 6.1(f) of the GDPR.

Information We Obtain from Third Party Sources

We may receive personal information about you from third-party sources. For example, when you download and install our Services and prior to the installation you have clicked an advertisement to direct you to our Services, we will be provided with information from which ad network and advertising campaign the install originated from.

We collect and process such information to market games to potential new users and measure advertising effectiveness as well as prevent fraud for our advertising campaigns. We see such collection and processing as the pursuit of our legitimate interest, in line with art. 6.1(f) of the GDPR.

No Credit Card or Billing Information

Our Services enable in-app purchases and we may collect your purchase and transaction record in the Services to delivery you the in-app products or services, however, we do not process the payments for in-app purchase nor do we have any access to your credit card information or billing information. Payment transactions for in-app purchases in our Services are completed via Google or Apple or other app stores/platforms. Any post-purchase processes are controlled by those app stores/platforms and are subject to their specific terms. Please review the privacy policy and terms of service of the app stores/platforms you choose.

Information Disclosure & Sharing

To fully provide you with successful operation and all functions of our Services, we must share collected information with third parties under certain circumstances. We may share collected information with third parties for the purpose of developing and delivering our Services, conducting analysis and research and for measuring our advertiser’s ad campaign performance. We will share your personal information with third parties only in the ways that are described in this Policy. From time to time, we may also share personal information with third parties when you give us your consent to do so.

For the performance of a contract with you, compliance with your consent, or based on our legitimate interests, we may disclose/share your information:

With Our Service Providers

We may share personal information with vendors, consultants and other service providers (“Service Providers”) such as our customer support providers, content pull-in service providers, Internet access services providers and Cloud Service providers who are engaged by or working with us in connection with the operation of the Service and who need access to such information to carry out their work for us. We provide the personal information to other trusted partners to process it for us, based on our instructions and in compliance with appropriate confidentiality and security measures.

With Our Analytics Providers

We use third-party analytics such as Apps Flyer (You may refer to the privacy policy of Apps Flyer at https://www.appsflyer.com/privacy-policy/) as our data processor for the purposes of analyzing the effectiveness of the advertising campaign, such as installs tracking.

With Our Affiliates

We may share information with companies in the same group of companies as Yuanli Lengjing, which includes our subsidiaries (i.e., any organization we own or control) and/or our ultimate holding company (i.e. any organization that owns or controls us). These companies will use your personal information in the same way as we can under this Policy.

Due to Merger, Acquisition and Other Similar Change of Ownership Events

In the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, information we collect, including the personal information, may be transferred to Yuanli Lengjing's successor or assignee, if permitted by and done in accordance with applicable law.

In Response to Our Legal Obligations

Please note that we are not required to question or contest the validity of any search warrant, subpoena or other similar governmental request that we may receive. We reserve the right to disclose your personal information when required to do so by law, such as to comply with legal process, including but not limited to a search warrant, subpoena, statute, or court order, or to protect our rights and property, or that of the public, regardless of whether the public authorizes are within or outside your country of residence. We may disclose part or all of the personal information in the good faith belief that such disclosure is reasonably necessary to avoid liability in order to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person, violations of our Terms of Service (http://privacy.fightclubgames.net/html/tos_en.html), or as otherwise required by law.

Data Transfers

Your Personal Information will be accessible from and will be stored and processed in our servers in Dallas, United States. As Yuanli Lengjing is a company incorporated in China and produces games available to worldwide users, your personal information may be transferred to and/or processed in countries or regions other than the country where you reside. Although the data protection laws of such countries or regions may be of lower standard than that of the European Union. We will, however, ensure that your personal information set out in this Policy will remain protected in accordance with this Policy. Where we transfer Personal Information from inside the European Union to outside the European Union, we may be required to take specific additional measures to safeguard the relevant Personal Information. We will establish legal grounds justifying such transfer, such as EU Commission-approved model contractual clauses, or other legal grounds permitted by applicable legal requirements.


The Service may contain links to other websites. The fact that the Service links to a website does not mean that we endorse or authorize that third party, nor is it a representation of our affiliation with that third party. we are not responsible for the privacy policies of these other websites to which users choose to access. We encourage you to learn about their privacy and security practices and policies before providing them with personal information.

Game Updates

When we update or “patch” any of our games or other software, we may utilize a patch routine to verify whether the most recent version is installed on your device. If not, the most recent version may automatically be uploaded to your device, and you hereby consent to, and waive any further notice of, such upload. You understand and agree that when you download a game, in order to be able to use the game the software may monitor and communicate information from your device relating to hardware capacity.

Push Notifications

We may, with your consent, send push notifications to your mobile device to provide game updates and other relevant messages. You can manage push notifications from your mobile device’s settings page for the relevant game and/or from the settings page within the relevant mobile game. We may also send local notifications to your mobile device to provide game updates and other relevant information. You can manage local notifications from your mobile device’s settings page for the relevant game and/or from the settings page within the relevant mobile game.

Your Choices and Control

You may be able to adjust the privacy settings of your device for push notifications, and other information or features within the Services or the access permissions to your device. You cam find more information under “Push Notifications” and the settings of your device.

Please keep in mind that you may be required to create a Google account or an Apple Game Centre ID or other app marketplaces account in order to use certain functions of the Services. You are required to consent to the privacy policies of such app marketplaces. You have the right to request from such app marketplaces access to and rectification or erasure of your personal information collected by such app marketplaces.

You may be entitled with rights in connection with your personal data by the privacy laws of your jurisdiction. Such rights often vary by jurisdiction, which may include:

      Right to access. You have the right to access the personal information we hold about you and other relevant usage and processing information.

      Right to rectify.You have the right to correct the personal information we hold about you that is inaccurate.

      Right to erasure. You can delete your account, or remove certain personal information that we hold about you. However, please note that we may be required to retain some personal information by data protection laws or laws in other fields (e.g. for the defense of legal claims).

      Right to object. You have the right to object to our processing of personal information about you. You also have the right to lodge a complaint about our processing activities carried out by us before the competent supervisory authority.

You may enforce such rights via the methods provided under the heading of “Contact Us”. To help us verify that you are the subject of the personal information and realize your rights above, we may require you to provide sufficient proof of identification as we request, and we reserve the right to deny access to any user if we believe there is a question about your identity. We will respond to all access requests within one month and will let you know with the reason if we need more than one month to respond to your request.

Data Retention

Our retention periods for personal information are based on business needs and legal requirements. We retain your personal information for as long as is necessary for the processing purpose(s) for which the information was collected or until we discontinue our Services, whichever occurs earlier. For example, we may retain certain transaction details and correspondence until the time limit for claims arising from the transaction has expired, or to comply with regulatory requirements regarding the retention of such data. When personal information is no longer needed, we either irreversibly anonymize the data (and we may further retain and use the anonymized information) or securely destroy the data.


We follow generally accepted standards to protect the personal information submitted to us, both during transmission and once we receive it. However, we cannot guarantee that unauthorized third parties will never be able to overcome those measures or use users’ personal information for improper purposes. All information you provide to us is stored on our or our subcontractors’ secure servers and accessed and used subject to our security policies and standards. Also please note that email and messaging systems are not considered secure, so we discourages users from sending us personal information through these mediums.

Policy Regarding Children

Children under the age of 16 are not eligible to use our Services. The Services are not directed to children under 16. If we discover that we have inadvertently collected information from children under 16, we will delete the child’s information from our systems as soon as possible. If you become aware that personal information about a person under 16 has been provided to us, please immediately Contact Us (heaventreestudio@gmail.com).

General Data Protection Regulation

When you are in the European Union, the European Regulation (EU) 2016/679, also referred to as the “General Data Protection Regulation” or “GDPR”, applies to our processing of your personal data.

Contact Us

If you have any unresolved privacy concern that we have not addressed satisfactorily in this Policy or any questions, comments on this Policy or wish to realize any of your rights described in this Policy , please contact us at:

E-mail: heaventreestudio@gmail.com

Copyright © 2017 Beijing Yuanli Lengjing Technology Co., Ltd. All rights reserved.